"Salty's Media has generated over 500,000 leads for my company." — Mike Feazel, Founder & CEO at Roof Maxx

The Salty's Media Desk

Field reports for home-service operators.

Teardowns, benchmarks, and playbooks pulled from over $3M in monthly home-improvement ad spend.

Field Report · Q2 2026·May 21, 2026·22 min read

Digital marketing for home services in 2026: the operator’s playbook.

The contractor still hitting numbers in 2026 isn’t running one channel harder. They’re running a five-layer stack — website, local SEO, paid, reviews, and AI search — where each layer holds up the one above it. Here’s the system, the benchmarks, and the seven places almost every account is silently leaking money.

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Field Report · Q1 2026·May 14, 2026·16 min read

Digital marketing for roofers in 2026: the operator’s playbook for a soft market.

The 2022 playbook ran on storms. The 2026 one has to run on speed, financing, and an honest CRM. Here’s the system the roofers still hitting their numbers are actually using — and the places most accounts are silently leaking money.

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