"Salty's Media has generated over 500,000 leads for my company." Mike Feazel, Founder & CEO at Roof Maxx
The Salty's Media Desk
Teardowns, benchmarks, and playbooks pulled from over $3M in monthly home-improvement ad spend.
You’re paying more for every roofing lead and fewer of them sign. Before you buy more leads, fix the jobs you’re already running: pricing from margin, weekly job costing, same-day follow-up, and financing that doesn’t eat your gross. Here’s the math for a $2M roofer.
Read the playbookA homeowner two streets over posts in her neighborhood group: “Roof is leaking, who do I call?” Six neighbors answer inside an hour. Social media marketing for roofing companies is the work of getting named in that thread. Here’s the platform order, the storm playbook, and the scoreboard that actually matters.
Read the playbookIt's easy to blame your lead source when the phone goes quiet. The real culprit is usually the market, and the fix is changing what you advertise and how fast you follow up, not just where you spend. Here's the order to reach for each tactic, and the offers to put behind them.
Read the playbookThe contractor still hitting numbers in 2026 isn’t running one channel harder. They’re running a five-layer stack: website, local SEO, paid, reviews, and AI search, where each layer holds up the one above it. Here’s the system, the benchmarks, and the seven places almost every account is silently leaking money.
Read the playbookThe 2022 playbook ran on storms. The 2026 one has to run on speed, financing, and an honest CRM. Here’s the system the roofers still hitting their numbers are actually using, and the places most accounts are silently leaking money.
Read the playbook