"Salty's Media has generated over 500,000 leads for my company." — Mike Feazel, Founder & CEO at Roof Maxx
The Salty's Media Desk
Teardowns, benchmarks, and playbooks pulled from over $3M in monthly home-improvement ad spend.
The 2022 playbook ran on storms. The 2026 one has to run on speed, financing, and an honest CRM. Here’s the system the roofers still hitting their numbers are actually using — and the places most accounts are silently leaking money.