"Salty's Media has generated over 500,000 leads for my company." — Mike Feazel, Founder & CEO at Roof Maxx
PPC Management for Home Services
Salty's Media helps contractors get the best return on ad spend for paid ads so they can grow predictably.
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What's Involved in PPC for Home Services?
It's the ongoing work of building, running, and refining paid search campaigns for contractors so ad spend turns into booked jobs. It covers Google Ads, Local Services Ads, and Performance Max, plus the call tracking that shows which clicks produced revenue.
How it works
- Audit the account
- Rebuild it around searches with buying intent
- Tighten match types
- Add negative keywords as junk search terms surface
- Test ad copy against landing pages
- Read CPL campaign by campaign
Why it's different from generic PPC
A generalist optimizes for cheap clicks. Home services runs on emergency timing, tight service areas, and tickets ranging from a $400 repair to a $30,000 replacement. Someone who knows the trades bids differently on a 2 a.m. burst pipe search than on a homeowner pricing a spring install.
Strategic Advantage
Why Most Home Services PPC Campaigns Waste Money
Ad spend isn't usually the problem. Improperly set up campaigns are. Here's what we see most often.
What's Included in Our Home Services PPC Management
We run this for roofers, HVAC contractors, plumbers, and garage floor coating companies.
Strategic Foundation
We analyze your market, competitors, and current campaign performance to identify revenue opportunities others miss. That audit shows which services carry the margin worth chasing and where your budget is leaking now.
Campaign Architecture
We build sophisticated, multi-layered campaigns across Google Ads, Local Services Ads, Performance Max, and Meta retargeting, structured around intent signals and buying behavior. This filters out price-shoppers, focusing on the leads that grow your business.
Conversion & Call Tracking
Calls and form fills are tracked as separate conversions through CallRail, then synced back to ServiceTitan, Housecall Pro, or Jobber. We optimize toward the leads that became booked jobs, not the ones that just rang the phone.
Landing Pages Built to Convert
Your ads land on pages built for the search behind the click, with the proof and booking path a homeowner needs before they'll call. Higher conversion rates lower your cost per job without touching your budget.
Continuous Optimization
Every campaign receives daily expert analysis and refinement. We optimize bids, ad copy, landing pages, and quality scores based on lead quality data, not just surface-level metrics.
Reporting That Shows Revenue
You see cost per lead and cost per booked job by campaign and by service, so you know which parts of your spend are producing work.
Rated Roofer Partner
Monthly Ad Spend
Client Retention
Revenue Clients
Make PPC Your Best Growth Channel
Loved by 400+ contractors
What Salty's Customers Are Saying
Home service companies across the United States work with Salty's Media to run their paid advertising, build their landing pages, and fill their calendars with booked appointments. Here's what they say.
Dmitry Lipinskiy
"I've worked with a lot of marketers — Salty's stands out because they actually deliver measurable results."
"I've worked with a lot of marketers — Salty's stands out because they actually deliver measurable results."
Dmitry Lipinskiy
Peraltas Renovations
"Since partnering with Salty's Media, we've seen consistent, high-quality leads come in every week. They've completely elevated how we approach marketing."
Kornerstone Roofing
"They've brought structure, clarity, and consistent lead flow to our business. If you're serious about scaling, this is the team you want behind you."
Grand View Roofing & Exteriors
"In just six months, we've seen a measurable increase in revenue and lead consistency. The difference in performance has been undeniable."
DT Roofing
"We've signed over $80,000 in contracts directly from these campaigns. That speaks for itself."
Guaranteed Roof
"They've built a lead system that runs consistently. We're no longer guessing — we're growing."
Tree Jaws Inc
"Our marketing performance has completely changed. We're seeing better quality leads and stronger ROI across the board."
Client Spotlight
How Paramount Roofing Scaled With Salty's Media
Paramount Roofing partnered with Salty's Media to overhaul their digital acquisition strategy. Through targeted paid campaigns and conversion-optimized landing pages, they transformed their lead pipeline and scaled revenue predictably.
- Increased qualified lead volume
- Improved appointment booking rates
- Built scalable paid traffic systems
“Working with Salty's Media over the past year has been an absolute game-changer for our business! Their expertise in Meta Ads and lead generation has significantly boosted our online presence and brought in a steady stream of quality leads.”
Eric Reno
Owner, Paramount Roofing
Frequently Asked Questions
Common questions about working with Salty's Media. If you don't see what you're looking for, bring it to your strategy call.